Reach over 6 million tech professionals
Hear how TLDR performs directly from Flo
We explored multiple channels before coming to TLDR: PR, public directories, organic social, and LinkedIn Ads.
For PR, we spent weeks reaching out to journalists, but only a few responded positively, and the effort-to-reward ratio just wasn’t there. It was very time-consuming and frustrating. Our organic social push wasn’t working. Running ads on LinkedIn was expensive and yielded low results.
Honestly, TLDR was 10x better than any of the other channels we explored.
I remembered seeing threads in the community about TLDR’s results. And like many marketers, I was initially skeptical that a newsletter sponsorship would be the solution we needed for rapid growth. However, the more I looked into it, the clearer it became: this was a direct line to our ideal customers.”
– Flo Merian, Developer Marketing Expert and co-maintainer of the Developer Marketing Community
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TLDR was our best performing channel for driving leads and attendees. We are advertising on Meta, LinkedIn, Google and other newsletters. Meta drove over 2x the number of registrants than TLDR, but when you look at the quality of the registrants, TLDR actually drove more attendees than Meta.
My Slack has been filled up [with leads], for the past 48 hours, I can’t scroll up…You were one of the top sources that we’ve worked with in terms of generating leads.
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