58.5% of Google searches now end without a click. That’s why the smartest tech marketers pair search with TLDR, where attention is guaranteed.
| Paid Search | TLDR | |
|---|---|---|
| Cost | Auction based pricing. Your costs depend on how many competitors are bidding on the same keywords. B2B Google Search CPCs rose 31% year over year while CTRs fell 21%. |
Upfront pricing before you book, with no auction surprises. |
| Results | Varies by campaign, keywords, and budget. Google Search ROAS declined from 78% to 67% across B2B advertisers in the past year. |
We’ve had customers share fantastic results in our case studies including: |
| Visibility | When AI Overviews appear, paid CTR drops 68%. B2B marketers are already responding: non-branded Google Search budgets dropped from 37% to 33% of ad spend in one year. |
Every impression is a reader who opted in and opened. No zero click problem, no AI Overviews eating your visibility. |
| Reach | Only reaches people already searching for your category or solution. Great for capturing existing demand, but can’t create it. |
7M+ tech professionals subscribed across 12 newsletters, including those who never search for your product category. |
| Competition | Unlimited advertisers bidding on the same keywords. Up to 4 ads above organic results, and your position depends on outbidding competitors every day. |
Max 3 sponsors per issue. Guaranteed share of voice in a trusted editorial environment. |
Real results from companies running TLDR campaigns
Read the full case study →“There are a lot of tangential benefits to newsletter ads. Even if attribution—via UTMs or self-reporting—says they came from a Google Ad, if they’ve already seen you in a newsletter they trust, they’re much more likely to click on that ad. It’s all about being in front of your target audience all the time, wherever they are.”
Read the full case study →“Because performance for us is based on ROI from our pipeline, we have to be diligent about placing our content with the right target audience.”
Read the full case study →My Slack has been filled up [with leads], for the past 48 hours, I can’t scroll up…You were one of the top sources that we’ve worked with in terms of generating leads…TLDR really, you knocked it out of the park.