Plaid
- $382K
- Pipeline
- 20.1x
- ROI
Read the full case study →“Because performance for us is based on ROI from our pipeline, we have to be diligent about placing our content with the right target audience.”
Most tech newsletters top out at a few hundred thousand subscribers. TLDR reaches 7M+ across 12 targeted newsletters, with advertisers reporting up to 52x ROI.
| Other Newsletters | TLDR | |
|---|---|---|
| Audience | Larger newsletters reach general business audiences, not technical buyers. Smaller tech newsletters offer niche targeting but limited scale. |
7M+ tech professionals and decision makers across 12 targeted newsletters. Scale and precision in one network. |
| Results | Results vary by newsletter size, audience quality, and pricing. Hard to compare across properties. |
We’ve had customers share fantastic results in our case studies including: Plaid $382K pipeline 20x ROI |
| Editorial | Varies by publisher. Some use aggregation or AI-generated summaries. Quality is inconsistent across properties. |
Practitioner-curated. Every newsletter is written by leading practitioners who summarize only the most interesting stories in their field. |
| Support | Most newsletters hand you a media kit and leave you to execute. |
TLDR writes your ad copy to match our editorial voice. A dedicated Account Manager guarantees your campaign runs smoothly and delivers results. |
| Reporting | Reporting varies by publisher. Often limited to basic open and click counts with no post-campaign analysis. |
Robust post-campaign analysis helps you understand who you reached and optimize future campaigns. |

TLDR's flagship newsletter covering the most interesting stories in startups, programming and tech

Launches, innovations, and research for AI, machine learning, and data science professionals

Curated deep dives, tools and trends in big data, data science and data engineering

Curated deep dives, tools, and trends in frontend, backend, and full stack web development

Tools, trends, and insights for DevOps engineers

News, research, and tools for information security professionals

News and trends in IT strategy, information security, and cloud computing.

Deep dives, trends, and resources for product managers

Tactics, trends, and tools for cutting edge marketers

Tools, trends, and inspiration for designers.

Innovations and trends in financial markets and technology

Tactics, trends, and tools for startup founders and entrepreneurs

The latest launches, innovations, and market moves in crypto & Web3
Real results from companies running TLDR campaigns
Read the full case study →“Because performance for us is based on ROI from our pipeline, we have to be diligent about placing our content with the right target audience.”
Read the full case study →Out of all of the paid marketing channels, TLDR was our best performing channel for driving leads and attendees. We are advertising on Meta, LinkedIn, Google and other newsletters. Meta drove over 2x the number of registrants than TLDR, but when you look at the quality of the registrants, TLDR actually drove more attendees than Meta.
Read the full case study →When it comes to advertising in newsletters, TLDR is a top performer. Your team was also great to work with and always quick to respond.
Read the full case study →My Slack has been filled up [with leads], for the past 48 hours, I can’t scroll up…You were one of the top sources that we’ve worked with in terms of generating leads…TLDR really, you knocked it out of the park.
Read the full case study →“We run partnerships with a number of newsletters, but that list has shrunk as of late. TLDR is a top performer among our active partners — driving site visitation and signups.”