ThreatSpike adds up to $75,000 in net new business pipeline per campaign with TLDR
- Expand into new channels with higher-yield than previous mix of Google, G2, and LinkedIn Ads
- Compete with the major cybersecurity companies and gain market share with only a fraction of the budget
- TLDR is one of their most efficient channels, with $25,000-$75,000 in net new business pipeline per campaign
- Generated immediate, high-quality leads including from large enterprises (~30,000 employees) with high intent to purchase
About ThreatSpike
Worrying about hackers, phishing, and data breaches can make for a rough night’s sleep. With ThreatSpike, it doesn’t have to. Their AI-powered platform doesn’t just alert you to threats, it actively stops breaches and keeps your data safe—all without any EDRs, XDRs, or other three-letter tools to manage. Trusted by early-stage startups and large enterprises alike, ThreatSpike gives companies the 24/7 protection they need without the extra overhead.
Finding an ad strategy to help ThreatSpike punch above its weight
By the time ThreatSpike Co-Founder and CEO Adam Blake decided to test a TLDR ad, he had already spent countless hours trying—and failing—to make other channels work. G2 delivered passable results, but running ads on the more traditional platforms like Google and LinkedIn felt like pouring money into a black hole. For a small team—still without a head of marketing but up against competitors with hundreds of millions more in funding—Adam knew they needed a more thoughtful approach.
Having discovered TLDR through Twitter and signing up for a few newsletters, Adam quickly realized just how valuable they were firsthand.
“When it came to looking for a new advertising channel, it was pretty obvious to me where we should start. I thought to myself, ‘If I find these newsletters useful enough to spend time actually reading them, that has to be a good place to start in terms of advertising.’”
On top of finding the actual newsletter content interesting, Adam also found that the ads tended to point him towards solutions that were more creative—and often more helpful—than those of the bigger players he was being presented with in more traditional advertising spaces.
“Getting on base every time” with TLDR
After giving TLDR a try, it wasn’t long before Adam started to see a real impact. With just one qualified lead often covering the cost of a campaign, each investment paid off almost immediately.
“TLDR gets on base every time. You can see it as soon as the ad goes out: Boom, a number of genuine-interest inquiries come in. And we really only need one to go through to a successful sale to get a return on our investment.”
On top of attracting inquiries with real buying intent, ThreatSpike’s placements reached folks at organizations of all sizes.
“In the last campaign we did, we ended up speaking to a company with about 30,000 employees. To be able to get into an actual warm conversation with a company like that from a newsletter placement is nothing short of brilliant.”
As slick of a process as they come: Appreciating TLDR’s agility
Adam summed up the entire process in a word we’ve seen time and time again from our advertisers: “seamless.” He especially appreciated the TLDR team’s flexibility when it came to making last-minute campaign updates.
“I was reminded upfront that everything should be defined and structured in advance, which I appreciated. So when the ad was about to go live and I realized I’d made an error, I figured, ‘Well, that’s my tough luck.’ But the team was flexible and updated it the same day, even though it was technically supposed to be locked in. It goes to show that TLDR is just easy to work with.”
ThreatSpike ad examples
