Red Hatters, reach platform engineers and DevOps leaders where they actually pay attention

From OpenShift to Ansible to RHEL, TLDR readers already love engaging with Red Hat content. Here’s your chance to turn that attention into action.

The best tech marketers reach their audience through TLDR

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DevOps for the platform teams running OpenShift, Ansible, and Podman. InfoSec for the security buyers managing RHEL hardening, container security, and compliance. AI for the teams deploying AI workloads on OpenShift AI and NVIDIA infrastructure. Tech for everyone else in the room when the decision gets made.

TLDR DevOps

TLDR DevOps

Tools, trends, and insights for DevOps engineers
350k subscribers
42% open rate
See the latest issue →
Editorial team:
Kunal Desai
Kunal Desai
Software Engineer at Figma
Martin Hauskrecht
Martin Hauskrecht
Head of Engineering at Labyrinth Labs
Kevin Le
Kevin Le
Infrastructure Engineer at IXL Learning
💡 Best for: OpenShift, Ansible, Podman, RHEL, and platform engineering
TLDR InfoSec

TLDR InfoSec

News, research, and tools for information security professionals
410k subscribers
42% open rate
See the latest issue →
Editorial team:
Eric Fernandez
Eric Fernandez
Product Manager at Snyk
Prasanna Gautam
Prasanna Gautam
Technical Lead at Anchorage Digital
Sammy Tbeile
Sammy Tbeile
Senior Security Engineer at OKCupid
💡 Best for: RHEL hardening, container security, OpenShift compliance, and vulnerability management
TLDR AI

TLDR AI

Launches, innovations, and research for AI, machine learning, and data science professionals
1M subscribers
44% open rate
See the latest issue →
Editorial team:
Andrew Tan
Andrew Tan
Founder, Builders Capital, ex-Google AI
Jacob Turner
Jacob Turner
Safeguards, Anthropic
Ali Aminian
Ali Aminian
ML Engineer, Adobe, ex-Google DeepMind
💡 Best for: OpenShift AI, NVIDIA AI Factory partnership, and ML infrastructure
TLDR Tech

TLDR Tech

TLDR's flagship newsletter covering the most interesting stories in startups, programming and tech
1.6M subscribers
46% open rate
See the latest issue →
Editorial team:
Dan Ni
Dan Ni
Founder & CEO of TLDR
💡 Best for: Red Hat platform, open source ecosystem, and broad enterprise announcements

Audience

Who you'll reach

TLDR's audience includes the platform engineers, DevOps leaders, and security professionals making infrastructure and tooling decisions at Red Hat and beyond.

⚙️DevOps & SRE

Platform engineers, site reliability engineers, and DevOps practitioners building and securing infrastructure.

🛡️Security Engineers

Cybersecurity engineers, security architects, and AppSec specialists evaluating tools and solutions daily.

🧠AI & ML Engineers

Machine learning engineers and AI engineers building and deploying models in production.

What Advertisers Are Saying

Real results from companies running TLDR campaigns

Threatspike

$25K-$75K
Pipeline per campaign

“When it came to looking for a new advertising channel, it was pretty obvious to me where we should start. I thought to myself, ‘If I find these newsletters useful enough to spend time actually reading them, that has to be a good place to start in terms of advertising.’”

– Adam Blake, Co-Founder & CEO, ThreatSpike
Read the full case study →

MLOps Community

1,200+
Leads

Out of all of the paid marketing channels, TLDR was our best performing channel for driving leads and attendees. We are advertising on Meta, LinkedIn, Google and other newsletters. Meta drove over 2x the number of registrants than TLDR, but when you look at the quality of the registrants, TLDR actually drove more attendees than Meta.

- Demetrios, Founder of MLOps Community
Read the full case study →

Bland AI

20K+
Clicks
3-4x
Above CTR benchmarks

The professionalism and quick responses from the TLDR team made this the best experience we’ve had with a newsletter campaign. They truly went to bat for us.

- Michael Burke, Head of Growth at Bland AI
Read the full case study →

Kolena

100+
Webinar signups per placement

On top of being well-known, TLDR has a very firm footing in the space that we’re in. That makes it much easier to allocate ad dollars to them versus a competitor or another channel. They’ve become my go-to. If I have the budget, TLDR is the first channel that comes to mind.

– Pam Ennis, Marketing & Lead Generation, Kolena
Read the full case study →
Ad Placements

Your brand, directly in your target audience's inbox

Quick Links

✅ Bottom of the newsletter
✅ Up to 30 words
✅ 1 CTA

Secondary Placement

✅ Middle of the newsletter
✅ Up to 50 words
✅ 2 CTAs

👑 Primary Placement

✅ Top of the newsletter
✅ Logo
✅ Up to 100 words
✅ 3 CTAs

Red Hatters, ready to turn that attention into action?

Get in touch and we'll build a campaign tailored to your audience. Copywriting services and campaign performance reports included at no additional cost.

Advertise with TLDR →